This one cost of entrepreneurship is rarely discussed

  • It requires dealing with a lot of uncertainty. Uncertainty can last for years. You yourself might be thick-skinned but if you have a family to support, it’s selfish and unrealistic to expect them to be comfortable with uncertainty. Entrepreneurship and family are often at odds.
  • It requires perseverance. Perseverance is glamorized. We read many stories of how not quitting helped fulfill dreams. We don’t read…

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