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These mistakes I hope to avoid in my next entrepreneurial endeavor

Alexei Sorokin
3 min readJun 6, 2022

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I’m a serial failure entrepreneur. I guess I can’t even call myself an entrepreneur.

Here’s what I failed at in the past fifteen years. By “failure” I mean not creating value for investors. Some were spectacular failures, that caused damage to others and my family; others meant abandoning, ungracefully, what I started or had barely started.

Here are some of my failures:

  • Working for my father’s meat production business
  • A burger restaurant
  • A youth fitness center in Silicon Valley
  • An app for afterschool activities and its various pivots (a social platform for youth activities)
  • A goal setting/tracking app

Every story is a world of its own. Different investors, markets, and mistakes. Different takeaways.

But there are some recurring themes I will try to address before I venture into entrepreneurship again:

  • Do not rely on your entrepreneurial venture to be your source of income even if you’re able to raise external capital
  • Similarly, do not put all eggs in one basket. Arnold Schwarzenegger said that you shouldn’t have Plan B because you’re immediately allowing for the possibility of your Plan A failing and so you’re failing already. Bullshit. There are many different situations under which you can start building a business. Sometimes the all-or-nothing…

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Alexei Sorokin
Alexei Sorokin

Written by Alexei Sorokin

A Russian immigrant in America, father of 4, Cambridge and Harvard Business School alum. I run and write every day. https://runningwritingliving.substack.com/

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