Sure signs your baby start-up or start-up idea are doomed

I’m guilty of some of these. I know!

• You spend a lot of time choosing a name for your start-up. You’re excited about this life-important decision. You debate with your co-founder. You create a poll on your social media and ask your friends to help. Tip: unless you make a terrible mistake and call your start-up something that means “dick” in another language, you should be alright; it’s not the name that will determine whether you succeed or fail
• You set up a Delaware company and spend time on all the legal crap before you have a proof of concept, let alone a meaningful business
• You or your co-founder are paranoid about someone stealing your idea. You discuss the practicalities of how and with who to share or not share your genius idea. Zuckerberg screwed his early partners. He’ll surely steal your idea if he finds out, so better be careful
• You announce on social media your excitement, your plans or progress — your MVP release, or a new feature, or an update (let me explain: out of your 500 contacts on Facebook or Linkedin, zero give a fuck as far as testing or purchasing goes)
• You announce on your social media how cool it is to be an entrepreneur. You are at Starbucks with your Macbook. Wearing a hoodie. You have nothing but your unicorn is the works. After your hard day’s work, you’re off to the gym
• Your post inspirational quotes from Elon Musk. Or you suddenly remember inspirational…