Go straight to strangers with your start-up or creative project.

Don’t waste your time on friends and family and don’t announce your new awesome undertaking on your social media.

Just don’t do it. It’s useless and immature.

Whenever I see a friend on Facebook announce their new start-up, or start-up pivot, or signs of their start-up progress, I can predict already they will fail. Why?

From my own experience. I was once that fool that shared the joy of rolling out my pretty app that I thought would make a millionaire. Here is the post. I have a handful of other similar ones where I shared how we were progressing with our business (turned out there was never a “business”). I’ll let them stay on my timeline, this graveyard of immature versions of myself, squealing “I-am-so-cool-I-am-a-start-up-founder”.

Your pretty app mock-up means nothing; no one truly cares about the launch of your MVP; your launch on Product Hunt doesn’t mean much either. You’ll get a few flattering compliments, and a few likes; maybe someone will even join the Facebook page of your new business. But these things mean nothing, absolutely nothing for the actual business.

Think about it from a statistical perspective. Let’s say you have 500 friends on Facebook or Linkedin. Most likely only a small fraction of them will find your new undertaking interesting. Potentially interesting that is. I’m not talking about giving you respect but actually being interested in your product or being interested in…