“Build it, they will come” applies to writing, I think
I’m yet to see the movie where this quote comes from. Field of Dreams starring Kevin Costner apparently.
A couple of years ago I discussed a potential project (a tennis academy in Southern California!) with a business acquaintance and he quoted these words. I found them very profound!
In blogs with writing advice, I see a lot of recommendations about discovering what readers want or some variation of this advice — say, providing value to your audience.